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TikTok’s Ticking Clock: Ad Tech Experts Sound Off on the Looming Ban
As the saying goes, 'With great popularity comes great scrutiny.' The House's sudden decision to ban TikTok in March, which caught TikTok executives off guard, is a testament to this. The strained relationship between our…
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Expanding Revenue Streams: Spotify’s Innovative Dive into E-Learning Video Content
Third-party publishers own the content they license to Spotify. In terms of revenue sharing, earnings are divided among the creator, the publisher, and Spotify. Additionally, Plai, an AI-powered platform that allows brands to swiftly create, deploy, and monitor their campaigns across various platforms, will provide advertising offerings within these new…
Read MoreMediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero
Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry.
Read MoreYahoo Elevates CTV Advertising: Unveils Dynamic Identity Solutions and Politics Partnerships
Sitting beachside at the Yahoo Cabana at Possible, we had a very in-depth conversation with Roodman about targeting and addressability. He assured us that Yahoo DSP's upcoming developments will prioritize measurement. But before diving into that, let's explore how Yahoo's Identity Solutions are expanding into CTV.
Read More🌯 Meeting Diversity Commitments Still a Work in Progress, Can New Tools Make it Easier?
Twenty-twenty was a pivotal year for digital advertising. Reeling from George Floyd's death, media and advertisers committed to inclusion, including promises to spend at least 2% of ad dollars with diverse-owned publishers.
Read MoreHow the Advertising Sector Can Tackle the Climate Emergency
Discover how John Osborn, Director of Ad Net Zero USA, aims to align the advertising industry with sustainability practices. This AdMonsters Q&A explores his dual passion for advertising and environmental responsibility, emphasizing actionable steps towards achieving net zero emissions in ad tech.
Read MoreRevealed at Possible: Insights Shaping Marketing’s Future
Last year, Possible emerged as the first conference to headline AI, and this year, it extensively focused on the application of AI. The event united diverse viewpoints across media, communication, ad tech, and MarTech industries. Stepping away from New York and immersing ourselves in a new environment with varied perspectives…
Read MoreGreen Digital Campaigns: An Earth Day Check-In
In 2023, AdMonsters spoke with industry experts about the feasibility of green digital advertising campaigns, and the steps required of all players for our industry to achieve net zero. As Earth Day approaches, we revisited the topic to assess progress, identify new threats to carbon reduction goals, and explore critical…
Read MoreScope3 and Sharethrough Partner to Combat Problematic Placements
Scope3 and Sharethrough have responded to the challenge by developing GMP+, a groundbreaking solution integrating placement-level data into Sharethrough's platform. This innovative approach allows buyers to purchase green media products at the placement level. In addition to features like MFA blocking and high carbon website blocking, GMP+ also enables blocking…
Read MoreShattering the Grass Ceiling: Navigating the Haze of Cannabis Ad Regulations
In a world where the green of cannabis meets the red tape of regulation, Kate Lavin, Editorial Director at Marijuana Business Daily (MJBizDaily), cultivates a unique blend of compliance and creativity. Balancing on the ever-shifting ground of advertising rules, Lavin's savvy lies in her ability to grow MJBizDaily's reach while…
Read More5 Financial Best Practices for Publishers
April is financial literacy month, which for those of us in digital advertising might raise the question: What does financial literacy entail for publishers? The key is understanding all the data surrounding ad buys to ensure publishers know exactly what they're selling and receiving in return, reconcile discrepancies between their…
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