610 S. Michigan Ave, Chicago IL 60605
AdExchanger’s Omni.Digital conference was designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. More than 400 multichannel marketing professionals came together on September 7 & 8, 2016 in Chicago for this in-depth journey into the trends and best practices that are shaping a new omnichannel world.
Omni.Digital is now complete.
Executive VP Shopper & Retail Strategy
GfK Consumer Experiences North America
VP, Media & Media Network
VP, Digital & Media
Saatchi & Saatchi X
Managing Director & Senior Equity Research Analyst
Cowen and Company
Director North America, Atlas
Publisher & CEO
Chief Strategy Officer
VP Programmatic & Product Innovation
Live Nation Entertainment
VP, Marketing & eCommerce
The Tile Shop
Chief Information Officer
The Tile Shop
SVP, Chief Marketing Officer
The Hershey Company
J.C. Penney Research Professor, Leavey School of Business
Santa Clara University
Senior Director of Brand Communications
Altimeter, a Prophet Company
Senior Director, TV Solutions
VP, IBM Selling & Merchandising
General Manager and Head
Convertro at Aol Platforms
CEO & Co-Founder
VP, Customer Experience Strategy
VP, Principal Analyst
Google Attribution 360
Global Head of Content Acquisition
Director of Special Operations
Director, Brand Activation
Association of National Advertisers (ANA)
TV and Digital Ad Tech Leader
Director, Worldwide Advertising Platforms
Oracle Data Cloud
Each of our 45-minute workshops is designed to provide actionable insights on how effective cross-channel communications are being facilitated today. Includes audience Q&A. Wednesday’s workshops begin promptly at 1 p.m.
Hosted by Brightroll
Cross-device and identity are two words popping up all over the industry and strategic marketers are paying attention, but how much do we truly understand about cross-device data? Understanding how to properly use this data can give marketers a more complete picture of a consumer as they make their way through today’s non-linear customer journey, so it becomes a hot button for many modern marketers. How does it truly help marketers deliver more relevant, unified messaging to actual consumers across channels? What are the trade-offs on the kinds of data available and what are the guidelines for how brands make use of the data? Hear from the Oracle Data Cloud as they explain the landscape and clarify some of what a marketer should consider when evaluating the right solutions.
Cory Treffiletti, VP Marketing, Oracle Data Cloud
A seamless customer experience remains the holy grail for many organizations. Approaches like design thinking, customer journey mapping, and experience design all help bring us closer to understanding the customer and building a unique, relevant experience for them. But at the same time, it’s getting more complex – programmatic marketing sets the expectation of 1:1 behaviorally-targeted marketing while the ever- changing digital landscape makes executional agility an imperative to success. This workshop will examine what it takes to have a holistic, robust strategy that delivers real-time, relevant customer experiences.
Charlene Li, Principal Analyst, Altimeter, a Prophet Company
Market adoption of data-driven, advanced TV advertising is scaling fast. Better yet, standard audience segments and measurement can now be activated across TV, digital and direct channels. This session will cover addressable TV, data-driven linear, and digital + TV across targeting, planning and measurement. Practical recommendations and best practices based on real-world case studies will be shared.
Eric Schmitt, TV and Digital Ad Tech Leader, Acxiom
Shopper marketing, long considered a discipline limited to in-store, point-of-purchase, and end-of-aisle promotions, continues to undergo a metamorphosis with the advent of digital marketing, evolving into an omnichannel approach designed to reach shoppers at all touchpoints.
In fact, according to a recent forecast of brand activation marketing conducted by the Association of National Advertisers (ANA) in collaboration with and licensed from PQ Media, between now and 2020, investment in shopper marketing is expected to increase 5.8 percent to $18.6 billion, outperforming the growth of total brand marketing spending.
This presentation will cover key findings of new research from the ANA (Association of National Advertisers) and market research firm GfK on where Shopper Marketing is today, where it is going and its role within an OmniChannel world.
Paul P. Robinson, Director, Brand Activation, Association of National Advertisers (ANA)
Joseph Beier, Executive VP, Shopper & Retail Strategy, GfK Consumer Experiences North America
As the universe of potential touchpoints with today’s consumer expands, the marketer must consider each channel and the omnichannel when reaching a consumer. Neustar’s CMO Steven Wolfe Pereira hosts a fireside chat with former Kraft exec and current OMD Managing Director Julie Fleischer to discuss insights on slicing and dicing the data in the omnichannel conversation as well as best practices of today’s top CPG and retail marketers.
Steven Wolfe Pereira, CMO, Neustar
Julie Fleischer, Managing Director, OMD
Join us for refreshments and hors d’oeuvres at the event venue. Meet fellow attendees and Omni.Digital speakers.
Hosted by Tapad
Thursday’s single-track conference features case studies, presentations and discussions on how omnichannel marketing is being ignited by Digital today. Thursday’s program begins promptly at 9 a.m.
John Ebbert, Publisher & CEO, AdExchanger
We’ve entered a new world order where entitled customers integrate digital fluidly into physical experiences and marketing practices haven’t kept up. The fix is a new marketing worldview in which the digital distinction dissolves and marketers think of their customers as people first. In this session, you’ll learn the three rules for embracing post-digital marketing and learn how to start serving your savvy customers right away.
Melissa Parrish, VP, Principal Analyst, Forrester
Setting the tone for the day, The Hershey Company CMO Peter Horst will provide a detailed view of how Hershey’s has improved the customer journey across digital touch-points – including video, mobile, display, native, search and/or OTT. His presentation will highlight the brand’s use of first and third party data to delivery timely messaging from consideration through to conversion, as well as how it measured the effectiveness of it’s efforts in each channel.
Peter Horst, SVP & CMO, The Hershey Company
Dramatic changes in ad-supported content consumption have created a fragmented world for the media buyer, particularly when working with advertisers that have built their brands using television. Tom Riordan, Director of Special Operations at TubeMogul, will walk through data points demonstrating how this challenging trend can be navigated using a blend of software and a return to the core elements of media planning.
Tom Riordan, Director of Special Operations, TubeMogul, Inc.
The Internet of Things promises to greatly increase the retail and CPG marketer’s opportunity to engage and measure his or her customer while in store. This panel will discuss the early hype around beacons and location data, and how it compares to the current reality.
Chance Chapman, VP, Digital & Media, Saatchi & Saatchi X
Dave Etherington, Chief Strategy Officer, Intersection
Mike Finnegan, VP Programmatic & Product Innovation, Live Nation Entertainment
Zachary Paradis, VP, Customer Experience Strategy, SapientNitro
Allison Schiff, Senior Editor, AdExchanger – Moderator
One of Wall Street’s leading voices tracking the omnichannel opportunity in retail today, Cowen analyst Oliver Chen shares his insights on the recent performance of leaders in omnichannel retailing and the important trends.
Oliver Chen, Managing Director & Senior Equity Research Analyst, Cowen and Company
In a perfect world, all data would be available at a user level. Too bad MMM doesn’t work for that…and MTA doesn’t either. Getting the data and the Marketing Mixed Modeling right can mean the difference between an investment that falls flat vs. one that yields wildly successful results. Amy Mitchell, Head of Convertro, shares how Unified Marketing Analytics brings together the best of MMM and MTA under a single platform to give marketers the right actionable data.
Amy Mitchell, General Manager, Head of Convertro at Aol Platforms
Best Buy and its agency of record, Starcom USA, recently embarked on an omnichannel marketing campaign for the retailer with digital at its core. They’ll take a deep dive with the audience on the results, the challenges and the opportunity ahead.
Keith Bryan, VP, Media & Media Network, Best Buy
Jens Welin, EVP/Managing Director, Starcom USA
Join with your fellow attendees and discuss the day’s insights over lunch.
Hosted by Nucleus Marketing Solutions
Retailers, grocers and distributors are working closely with their vendors to provide the accurate and consistent product information that today’s digital consumers demand. Ram Rampalli, head of content acquisition at Walmart, will discuss the state of product content at Walmart, and describe how they’re partnering with vendors to satisfy consumers’ insatiable appetite for product details.
Ram Rampalli, Global Head of Content Acquisition, Walmart eCommerce
1-800-FLOWERS.COM and IBM will present on the use of cloud technology to create a single view of data and applications from across its supply chain, and to provide customers a unified omnichannel experience across the web, mobile and call center channel.
Arnie Leap, Chief Information Officer, 1-800-FLOWERS.COM
Steve Mello, VP, IBM Selling & Merchandising, IBM
“TV is Dead.” Headlines have been filled with claims that TV is on the fast-track to a depressing demise. Programmatic TV connects the benefits of sight, sound and motion with big data to combine the best of the TV and digital worlds. Tore Tellefsen, VP of TV Solutions at DataXu will discuss how marketers are riding the wave of data-driven TV to reach TV watchers across their devices.
Adam Markey, Senior Director, TV Solutions, DataXu
Relationships between brands and consumers are omnichannel and always on. Chobani talks about how they connect and engage with consumers to drive loyalty and purchase through digital channels.
Jessica Lauria, Senior Director of Brand Communications, Chobani
Retargeting a consumer in one channel, let alone across all channels, is fraught with nuance and potential misinformation. Mr. Kalyanam looks at the causal effects of retargeted advertising and will share specific insights about its effects on consumer behavior from a recent, randomized field experiment.
Kirthi Kalyanam, Ph.D., J.C. Penney Research Professor, Leavey School of Business, Santa Clara University
Analytics is helping to bridge the online-offline divide and these leading companies sit at the center of discovering trends and insights for the marketer. Among many goals, proper attribution of marketing spend success across all channels remains a critical need and challenge. These industry leaders come together to discuss what they’re seeing as well as the gaps that remain.
Saurabh Sharma, Director Amazon Ad Platform, Amazon.com
Paul Pellman, Director, Google Attribution 360
Dan Creekmore, Director/Head of North America, Atlas at Facebook
Jonathan Opdyke, CEO & Co-Founder, HookLogic, Inc.
Zach Rodgers, Executive Editor, AdExchanger – Moderator
The Tile Shop is designing personalized, omnichannel experiences that are at the nexus of consumers, home design professionals and it’s sales associates. In this presentation, CIO Keith Hogie and VP of Marketing and eCommerce Mary Hennen will describe how this modern brand leveraged customer insights to transform everything from store location and in-store experience to content strategy and its media mix.
Mary Hennen, VP, Marketing & eCommerce, The Tile Shop
Keith Hogie, Chief Information Officer, The Tile Shop
Hosted by Tapad
AdExchanger’s Omni.Digital conference is designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. Join more than 400 multichannel marketing professionals on September 7 & 8, 2016 in Chicago for this in-depth journey into the trends and best practices that are shaping a new omnichannel world.
Including CMOs, retail and agency executives, research analysts and industry innovators
Marketing executives from top brands, agencies, retailers, publishers, media & advertising technology companies
Featuring brand case studies, analyst presentations, panel discussions & four in-depth omnichannel workshops
Learn from omnichannel leaders, connect with your peers and industry partners, and boost your marketing technology chops
In 2015, hundreds of digital marketing executives from top brands, retailers, advertising agencies, media and technology partners attended the inaugural Omni.Digital conference. If omnichannel marketing is important to you, then Omni.Digital is the ideal conference to connect with your peers and gain insights into new developments and best practices.
Need help justifying your trip to Omni.Digital?
610 S. Michigan Ave, Chicago IL 60605
Omni.Digital 2016 is sold out.